First Cut vs. Final

A couple of years into free-lancing, I worked on a video for Marshalls’ website, a section for young adult customers called “The Cube.” The reaction to the first cut was good, but that it was “way too fast.” The third or fourth cut was approved, but I did miss the energy of the first pass. I came across it while I was compiling media for this website renovation. Some images are thrown in as placeholders to show the rhythm, and would be moved or removed later.

Here is the first cut:

Here is the original if you’d like to compare…

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